Real Estate SEO for Beginners

The world of real estate is going through dramatic change and I don’t mean the current market upheavals caused by the change from a Seller’s market to a Buyer’s market.

Independent of price level there will always be buying and selling of homes going on. But the way people search for and find homes is in the middle of a dramatic change. The Internet is the great equalizer but also the great differentiator.

People searching online are not aware of your achievements, everybody is equal at first. If your website does not offer the design and services people appreciate they will not stay long enough to find out. This is where you can differentiate yourself.

But design and functionality are a secondary issue to the problem of how to get found in the first place. Use the analogy of websites being online business cards. New business cards are deposited not at the top of the pile but at the very bottom. Customers are picking up business cards from the top of the pile. SEO or search engine optimization deals with efforts to move ones business cards further up the pile so that customers can find one’s site through popular search engines.

So you have a new website. So you basically just had your business cards printed but nobody knows how to find them. Or even more dramatic you don’t even know if somebody is picking up your business cards and you don’t know if your business cards are in the big pile yet.

I would define SEO as the efforts to purposefully move ones website to be placed higher on the results page in response to a search query at a range of search engines.

But there are thousands of search engines out there. True. But all but 3 are irrelevant to your optimization efforts. Google, Yahoo and MSN control about 98% of all searches performed on the Internet. Focus on the three big search engines and the rest will take care of itself.

What is there to optimize? The aim is to be found by people searching for things that you offer on your website. When people search they do this textually by querying a search term or phrase. For you to optimize your site you first have to understand for which keywords or key phrases you want to be found. As I am practicing real estate in Aspen, Colorado and appropriate search term could be “Aspen Real Estate”.

Make sure you repeat your keywords and phrases on your homepage. Make the most important key phrase a headline and type it in a bold font.

It is important to understand that search engines are automated computer systems programmed by humans to evaluate the webs content without human interference. This means that search results are based on what is called a computer algorithm. This is basically a set of instructions for the computer on how to evaluate certain criteria and translate the results into a sequence of importance. Most important website first, least important website last.

The art and science of Search Engine Optimization is to try to understand what the search engines are looking for in a good site and then giving the search engine just that. The Google search engine algorithm probably looks at hundreds of different criteria. It is so complex that not even the engineers inside Google know the whole picture. Well you might say, how should none Google employees then know what to do?

Basically the most important fundamentals of what makes a good websites are known. Google for example uses a patented mathematical concept they called “Page Rank” at the root of their systems. Links are seen as votes. The more links are pointing to one website the more important that website must be. The more important the website is that votes for another website the more weight that vote caries.

So, try to get people to link to your website. It is important to know that links from website that have the same topic as your website seem to be more important than links from website that do not fit the subject. Links from other real estate related website are more important to my website then links from websites promoting toys.

Search engines like content rich websites. The more pages with useful content the better. Blogs are a great way to accumulate great on-topic content over a period of time. This is all the more important as search engines like website that have fresh content on a regular basis.

DMOZ.org is a human compiled directory of websites. Read their instructions carefully and submit your website to a relevant category. Yahoo and Google use this directory and it helps to be listed.

Generate a site map and place the xml file on your web server. A site map is basically a long list containing all your web pages in a format that is readable by computer programs employed by search engines to browse the web. These programs are called “bots” or “spiders”. This will help the search engines to find all the pages on your website. Remember, the more web pages the search engine knows about the better for you.

Search engines cannot read certain content. Graphical content is one such thing. If your site consists of mainly pictures the search engine will not understand what your site is about and therefore will not offer it as a result of a search. Make sure your site is text rich.

Real Estate website can have pages for the different subdivisions in the area serviced. Write a blog on the property of the week. Incorporate a section of “Frequently Asked Questions”. Write about yourself and give people a bio on you. Explain the buying and selling process. Offer sales statistics. The list goes on.

Get a program Like “Advanced Web Ranking” to search the search engines for search results containing your keywords. Optimization is fun when you start to see results. But manually looking for your website in search results is labor intensive and a good job for an automated program.

Read web forums and a couple of books on SEO once you are past the basics. The field is constantly evolving and there us tons more to learn.

Travel Oahu – Experience Hawaii Like A Local

Every year millions of visitors from Japan, mainland USA and beyond land at
Honolulu International Airport ready to begin their vacation in paradise. Soon after
Landing, most visitors hop in a cab or bus sent from the hotel and begin the journey
Past downtown Honolulu and on to their reservation at a Waikiki hotel.

The allure of Waikiki is immediate. The packed streets, sounds of the beach, and
Exotic histories call to the traveler who soon hits the streets. Venturing out in
Waikiki can be quite exciting. The streets are filled with foreign languages, throngs
Of tourists are dressed in their beach best, and the beginning of surf history can be
Seen at the end of the street. Waikiki can be so exciting that many visitors never
Escape its imaginary borders. Approximately 6 million of these visitors miss the very
Sites that locals find so endearing, remaining within the two square miles of Waikiki.

For those travelers interested in seeing Oahu through its residents' eyes, please
Read on.

Magic Island Beach Park – This popular park is located just west of
Waikiki, across the street from the Ala Moana Shopping Center. The park includes
Two beaches, a three mile jogging path, tennis courts, and more. A walk around the
Park will expose the center of Hawaiian culture – the family. Large extended families
Gather around hibachis, spending the day together with a good food and plenty of
Sun. The beaches are significantly less crowded, so for a great day, grab a barbecue
And head down to the beach at Magic Island!

The Contemporary Museum Honolulu – This small museum is located
High on a ridge at Makiki Heights Drive. The drive up the ridge offers amazing vistas
That would otherwise be missed by most Oahu visitors. The relatively small museum
Offers changing exhibitions in its five galleries. After traversing the galleries, visitors
Can wander out onto the sculpture gardens. This is where the true glory of the
Museum is revealed. The 3.5 acres of sculpture and meditative gardens are open to
The public and offer some of the most amazing views of Honolulu.

Leong's Cafe – Many visitors look to a lu'au for more than entertainment;
They are after some great Hawaiian food. However, if you're interested in real local
Style Hawaiian food, you can not beat Leong's Cafe located at 2343 North King Street.
As a favorite for plate lunches, kalua pig, lu'au stew, lomi lomi, and more, locales
Have been visiting this cafe for over 50 years!

Champion Malasadas – The local treat called Malasadas are so popular
That Fat Tuesday has been re-christened Malasada Day throughout the Hawaiian
Islands. One of the best and most famous bakeries is Champion Malasadas located
At 1926 South Beretania Street. These light portuguese hole-less donuts come with
And without filling and are absolutely worth the effort in getting them!

Honolulu Chinatown – A walk through the streets of Chinatown in like a
Walk into another time and place. Whatever you are looking for dim sum, fresh
Produce, handmade leis, or the new hip lounge, you are sure to find it in Chinatown.
The streets and shops are exotic, offering items not found in a typical american
Grocery. Guided walking tours are available for this historic district, but often the
Best way is to simply meander through the streets, stopping whenever your interest
Has been piqued.

If you are interested in seeing Oahu through a local's eyes, be sure to spend some
Time outside of Waikiki. Stop by some or all of the spots listed above and see some
Of what truly makes Hawaii special.

The History of Online Shopping

The internet is a fantastic and useful tool. With a click of our mouse we can read today’s news, play an online game and if we wish shop to our hearts content. But when did it all start? What is the history of Online Shopping and what does it mean to shop online?

Online shopping is the process a customer takes to purchase a service or product over the internet. In other words a consumer may at his or her leisure buy from the comfort of their own home products from an online store. This concept was first demonstrated before the World Wide Web was in use with real time transaction processed from a domestic television! The technology used was called Videotext and was first demonstrated in 1979 by M. Aldrick who designed and installed systems in the UK. By 1990 T. Berners-Lee created the first WWW server and browser, and by 1995 Amazon expanded its online shopping experiences.

The history of Online Shopping is amazing. Gone are the days of waiting in traffic and working our way through overcrowded stores. All we need is a computer, bank account, debit or credit card and voila freedom! From books, to cosmetics, clothing and accessories to name a few, shopping online is the answer to the 21st century. Simply find the website that offers the objects of your desire, price and delivery terms and in a matter of a few days your purchase is at your door. The advantages and convenience are obviously predictable as we are offered a broader selection, competitive pricing and a greater access to information in regards to our purchase. Online stores are usually available on a 24 hour basis, and permit consumers to shop at their leisure without any traveling and outside regular business hours!

Another point to take into consideration is that when the internet was first conceived it was not with the ideal that it would change the way we shop. On the contrary the web was created as a tool for communicating, which in time let to the convenience of shopping virtually. The history of online shopping by itself symbolizes the change in our society and has by now become a service used by business and regular shopper all over the world.

Shopping online is easy, fun and secure and has for many taken the place of the Saturday afternoon window shopping at the mail. Still considered as a fairly recent phenomenon, online shopping has without a doubt made the life of countless consumers easier and more convenient. May it be for a home loan, buying car or ordering your weekly groceries, the web has forever changed our outlook on shopping.

The history of online shopping shows to all that a good idea, great presentation, and a desire to offer the best to your customers can make a dream come true. Now considered tried and true, it will be interesting in the next 20 years or so to see where the History on online shopping will take us!

Wallrock Thermal Liners for a Building's Energy Efficiency

The Wallrock thermal liners have been used for the past few years but had remained an undisclosed breakthrough to the world. These wall coverings are manufactured with the aim to offer multiple benefits to their users. On top of the features' list is an energy-efficient thermal insulation to your buildings. In addition to this, these coverings give a stylish look to your existing rough plaster or textured wall surface by converting it to a smooth and plain surface. A few other features include soundproofing, damp fixation, and mold resistance.

Wallrock thermal liners carry the following benefits (but are not limited to these only);

  • A fast room cooling or warming with minimum energy consumption
  • A good fire rating
  • Free of any undesirable plastics like PVC / fiberglass
  • Hide the rough surfaces
  • Return a smooth and plain surface, ready for paint or other wallpapers
  • Induce an essence of breathing to your walls
  • Overcome the molds and dumps

The technology was originally developed for the automotive and space industry. To offer you the best of all the above-mentioned features, we have added more value to the existing technology by using our research and experience. A detailed explanation of working mechanisms for the above-mentioned features is presented below.

Saving the Energy:

If the rooms are lined with the Wallrock thermal wall covering, these are actually capable of reflecting warm air from walls back to the room environment. So the highest amount of heat is present to warm up your room consuming less amount of energy. The warm-up time is also reduced up to 65% as compared to same for the rooms with no such liners. If an automatic control of the heating system is utilized (ie using a thermostat), this will act as a booster for energy-saving.

Now let us see that what happens if there are no such covers on your room walls. Your heating system will initially heat the room walls themselves, and only after that, the room air can be warmed up. One might think about what magical property does these thermal liners possess? These actually give a thermal insulation between room air and wall so act as a cold reservoir for your heat energy. So the wall covering quickly warm up your room to a comfortable temperature. This energy-saving feature is also effective for the buildings equipped with ETICS (External Thermal Insulating Composite Systems).

To give you an idea, if a conventionally designed room takes about 100 minutes to warm up its air to 21 degree Celsius, the same warmth can be achieved in only 25 minutes by just adding these thermal wall coverings.

Mold Resistance:

You probably know that the room walls possess a lower temperature than the ambient room temperature, this welcomes the mold formation. This is the reason mold formation is more common for a rooms' outer walls as well as those near windows and doors. This affinity towards mold formation is due to condensation of warm room air over the colder walls. Such walls are actually pronounced to mold formation.

The Wallrock thermal wall covers provide the best solution to such problems. These permeable coverings offer an insulation between walls and room air, thus reducing condensation, moisture and mold formation.

Sound Proofing:

These thermal liners are capable of absorbing noise with a higher degree so rewarding you with an acoustically pleasant room environment. Even with an unpainted or uncoovered covering, the audible sound is absorbed to a factor of 0.02. This factor is equal to the performance of a velor carpet with 5 mm thickness for acoustic absorption.

Crack and Texture Coverage:

These liners are made up of flexible elastic fibers, and their thickness is capable of covering the class A and class B cracks in the wall surfaces. In addition to this, these are also capable of hiding the low to medium level textures on wall surfaces without any need of pre-levelling.

Now let's come to the specific point. If you need a high-quality thermal wall covering, we recommend you to choose the Wallrock KV600 thermal liner. It is actually an improved version of an existing thermal fiber liner backed with a novel thermal insulation material. The thickness is reduced to 25% of the conventional wall liners but benefits are almost doubled. You will not only get a quick warm up of your room but also this will save the heat energy to a greater extent thus reducing your utility bills.

In summary, the 3.2 mm thick KV600 is a highly durable wallrock thermal wall covering , which offers you mold and damp resistance, cracks coverage and sound proofing to a high extent as compared to conventional coverings.